In 2018 I undertook audience research and evaluation of the Brisbane Writers Festival, presented by UPLIT. This was predominately a quantitative project which opened up the possibility of collecting data across several areas: festival patron demographics, interests and reading habits; experiences of the festival; marketing; and sponsorship and philanthropy.

By taking care to study previous research and evaluation cycles and designing consistent methods into this project, the festival has been able to make reliable year-on-year comparisons.