Brisbane Writers Festival

In 2018 I undertook audience research and evaluation of the Brisbane Writers Festival, presented by UPLIT. This was predominately a quantitative project which opened up the possibility of collecting data across several areas: festival patron demographics, interests and reading habits; experiences of the festival; marketing; and sponsorship and philanthropy. By taking care to study previous…

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Supercell Dance Festival

Since the festival’s inaugural season in 2017, I have led the the annual Audience & Access evaluation. Focusing on the festival’s goals for patron experiences, I have designed a bespoke evaluation framework that speaks directly to these goals and that maps progress over time. The evaluation design balances measurement of the ‘what’ using quantitative data…

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